With the rapid development and application of 5g, AI and Internet of things, the interconnection of all things has become an important development trend. As a hot trend, whole house intelligence has ushered in rapid development driven by factors such as policy, dual carbon, user and industry demand.

Unlike smart home, which needs to rely on the diversity of single product functions to complete the simple linkage between single products, whole house intelligence is the system linkage between scenes to optimize the lifestyle by learning user habits.

There is no doubt that this kind of active perception and regulation has brought people a better intelligent experience.

Recently, iResearch consulting, a data research organization, and aqara green rice jointly released a Research Report - "thousands of people and thousands of faces, senseless Intelligence: China's whole house intelligence industry white paper in 2021". (download method at the end of the text)

01

The development of the whole house intelligent industry is still in its infancy, and there are many entrants

At present, the whole house intelligent industry is still in the initial stage of development in China, with low market penetration, and mainly takes residential houses, hotel accommodation and commercial buildings as application scenarios. According to cshia data, in 2019, the number of smart home landing units in the whole house in China exceeded 200000-400000, and in 2020, the number of smart home landing units in the whole house reached 300000-500000, accounting for only 1% of the newly developed buildings. The smart home market in the whole house still needs to be explored in the future.

The layout of Huawei, Haier and other smart giants compete for each other. There are many entrants, and the current competition pattern is not clear.

At present, there are three business models for intelligent manufacturers in the whole house:

1) Comprehensive layout enterprises, produce intelligent single products of the whole house, develop their own systems, and launch complete solutions; The advantage lies in the independent control of the whole chain service from production to after-sales, but it has high requirements for the enterprise itself. At present, few manufacturers can achieve a comprehensive layout.

2) Open platform enterprises, launch IOT smart home platform and integrate multi supplier brands; The advantage is that it can form a large-scale scale scale and spread quickly, with a large number of access products, but it has insufficient control over integrated manufacturers and lacks core products.

3) Brand self circulation closed enterprises, mainly innovative home appliance manufacturers, use the deployed smart home appliance products, channel resources and user accumulation to expand their business; The advantage is that users have sufficient channel resources, but users' cognition of such enterprises mostly stays at the level of household appliances. How to reasonably transform potential user resources into intelligent users of the whole house will become the key.

02

There are many pain points in the industry, and the high-quality service system may become a rapid breakthrough for enterprises

At present, there are many intelligent ecosystems in the whole house, and the manufacturers are their own businesses. Large, medium and small brands are mixed, and different products support different access ecosystems, which makes it impossible to integrate and connect products, which has also become one of the major obstacles for the whole house smart home system to connect the whole product line and form the home system network. In addition, China has not yet formulated a unified standard, and there is a lack of technical standards in system design, construction and installation, after-sales service and other aspects, which makes the industry scheme and application mixed. At the same time, service personnel training, user awareness and product stability have also become a major problem in the industry.

On the one hand, the intelligence degree of the whole house intelligence depends on the maturity and accuracy of the built-in chip and AI algorithm of the intelligent control system, on the other hand, it depends on whether it can provide sufficient basic data of user habits for the "Ai brain". At present, the terminal products commonly used to collect information, in addition to the functions of intelligent appliances, intelligent speakers, intelligent door locks and other products, it has become a new trend to obtain data through sensors and other information collection equipment.

In addition, it is one of the important factors for enterprises to deepen the breadth of the whole business chain and provide intelligent services. In addition, it is also an important factor for enterprises to provide intelligent services in the same chain.

03

Active perception will become the main development trend, and the whole house intelligent "imported products" will become a false proposition

Phase 1.0 and phase 2.0 of whole house intelligence can simplify the user's operation process to a certain extent, but neither of them has completely got rid of the bad name of "pseudo whole house intelligence", and intelligent services largely depend on the user's instructions.

The whole house intelligence 3.0 phase advocates "non command active service". With the help of big data, artificial intelligence, machine learning and other technologies, it constructs a single user portrait, understands the user's life behavior, and provides "thousands of people and thousands of faces", that is, non-standard personalized services. With the deepening of autonomous learning, the proportion of user output instructions will gradually decrease, so as to effectively improve the user's life experience.

In the process of the evolution from smart home to whole house intelligence, many manufacturers from single products of smart home are looking for "entrance products" of whole house intelligence, that is, user interaction entrance, such as central control panel, smart speaker, etc.

The intelligent entrance of the whole house is actually a false proposition. The interaction mode between people and the scene should be a more direct and natural state. Users should not interact one-way with instructions through a certain "entrance product", and the scene equipment only collects, reads and feeds back a certain type of data, and its services are relatively thin.

The senseless and direct interaction mode should be dominated by scene perception and user needs to complete two-way interaction; Through the accumulation of sensor sensing data, AI deeply learns user needs, converts multi type data (sensing data, equipment operation data, audio and video data, etc.) into effective information, realizes the ultimate autonomous control stage, provides customized non sensory services for specific users in specific scenes, and enters the high intelligent level stage of "thousands of people and thousands of faces".

The whole house intelligence is still in the early stage of development, but its development prospect is promising. Despite the current focus on technology, products and solutions, the competition will eventually return to the service itself.

Report Download

Thousands of people, thousands of faces, insensible Intelligence: 2021 white paper on China's whole house intelligence industry download method:

Reply to "2021" in the background of smart home official account of zhijia.com, and you can get the download address of Baidu online disk. The extraction code is q51v.

In addition, replying to the "report" can also package and download the 24 smart home industry reports previously shared by zhijia.com!